Privacy Policy

Last Updated: 09 October 2025

At Elem Solutions ("Elem", "we", "us", "our"), we respect your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in line with South African law, including the Protection of Personal Information Act, 2013 (POPIA), and industry best practices for marketing agencies. It also accommodates our plans to serve clients globally.

1) Information We Collect

1.1 Information you provide directly

  • Identification and contact details (name, email, phone, company, role).
  • Content of enquiries (project briefs, messages, files).
  • Billing and transaction details where applicable.

1.2 Information collected automatically

  • Device and usage data (IP address, browser, OS, pages viewed, timestamps, referring URLs).
  • Cookie data and similar technologies (see Cookies section).

1.3 Information from third parties

CRM, analytics, ad platforms, payment processors, event platforms, or public sources where lawful and relevant to our services.

2) How We Use Personal Information

We process personal information to:

  • Provide, operate, and improve our services.
  • Respond to enquiries, prepare proposals, and manage projects.
  • Verify identity and maintain platform security.
  • Perform analytics, measurement, and reporting.
  • Deliver marketing communications with consent (you can opt out anytime).
  • Keep business records and comply with legal obligations.

We only process data for compatible purposes or as otherwise permitted by law. If we intend a new purpose, we'll inform you and seek consent where required.

3) Cookies and Tracking Technologies

We use:

  • Strictly necessary cookies for core site functionality.
  • Analytics cookies (e.g., to understand visits and improve the site).
  • Advertising/social media cookies where enabled, to measure campaigns and provide relevant ads.

Your choices: You can set your browser to refuse or delete cookies. Some site features may not function properly without them. Where required, we'll request your consent for non-essential cookies.

4) Sharing and Disclosure

We do not sell personal information. We may share it with:

  • Service providers/Operators (hosting, CRM, analytics, ad platforms, email, payment, print vendors, event partners) under contracts that require confidentiality and POPIA-aligned safeguards.
  • Professional advisors (legal, financial, compliance) as necessary.
  • Authorities when required by law or to protect rights, safety, and security.
  • Business transferees in connection with corporate transactions (merger, acquisition, sale of assets), subject to continued protection.

We share only what's necessary and require recipients to protect the data.

5) Data Security

We implement organisational, technical, and physical safeguards appropriate to the risk, including access controls, encryption in transit where appropriate, secure configuration, logging, employee confidentiality undertakings, and vendor due diligence. No method is 100% secure, but we act promptly to investigate and address incidents. Where legally required, we will notify you and the Information Regulator of qualifying data breaches.

6) Data Retention

We retain personal information only as long as necessary for the purposes described (or longer if required by law, e.g., tax/audit). When no longer needed, we delete, de-identify, or securely archive it.

7) Your Rights

Subject to conditions and lawful limitations, you may:

  • Request access to your personal information.
  • Request correction of inaccurate or incomplete data.
  • Request deletion or objection to processing (especially direct marketing).
  • Withdraw consent where processing is based on consent.
  • Lodge a complaint with the Information Regulator (South Africa).

We may need to verify your identity before actioning requests.

8) International Transfers

We may process information using service providers located outside South Africa. Where we transfer data internationally, we ensure an adequate level of protection through legal mechanisms such as appropriate contractual safeguards, comparable protection, or your consent where applicable.

9) Children

Our services are not directed to children, and we do not knowingly collect personal information from persons under the age of 18 without appropriate consent.

10) Third-Party Links

Our website may contain links or integrations to third-party sites and services. Their privacy practices are governed by their own policies. Please review them before providing personal information.

11) Changes to this Policy

We may update this Policy periodically. The "Last Updated" date reflects the latest version. Material changes may be communicated more prominently.

12) Contact Us

For questions, requests, or complaints:

Email: privacy@elemsolutions.co.za
Phone: +27 (0)XX XXX XXXX
Address: Elem Solutions, [Street Address], Pretoria, Gauteng, South Africa